<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Case Study &#8211; Starbucks and Social Media</title>
	<atom:link href="http://www.socialmarketing20.com/case-study-starbucks-and-social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.socialmarketing20.com/case-study-starbucks-and-social-media/</link>
	<description>Exploring the Business Side of Social Media</description>
	<lastBuildDate>Thu, 19 Jan 2012 12:44:56 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
	<item>
		<title>By: Eric</title>
		<link>http://www.socialmarketing20.com/case-study-starbucks-and-social-media/comment-page-1/#comment-227</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Thu, 19 Jan 2012 12:44:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialmarketing20.com/?p=206#comment-227</guid>
		<description>We loved what Starbucks was doing so much, we decided to let others do it as well - we created an app for Facebook fan page owners to be able to get &quot;ideas&quot; from their fans. 

Very similar to the way the Starbucks site works - people suggest ideas, they vote, and the organisation shows which ideas they implemented and which ideas inspired the change. 

We&#039;ve created a free version as well, with a wizard - http://www.evly.com/products-ideas.htm - We&#039;re very keen to get feedback on what you like and don&#039;t like on our app, so if you decide to try it out, please post some feedback on the evly fanpage on Facebook.</description>
		<content:encoded><![CDATA[<p>We loved what Starbucks was doing so much, we decided to let others do it as well &#8211; we created an app for Facebook fan page owners to be able to get &#8220;ideas&#8221; from their fans. </p>
<p>Very similar to the way the Starbucks site works &#8211; people suggest ideas, they vote, and the organisation shows which ideas they implemented and which ideas inspired the change. </p>
<p>We&#8217;ve created a free version as well, with a wizard &#8211; <a href="http://www.evly.com/products-ideas.htm" rel="nofollow">http://www.evly.com/products-ideas.htm</a> &#8211; We&#8217;re very keen to get feedback on what you like and don&#8217;t like on our app, so if you decide to try it out, please post some feedback on the evly fanpage on Facebook.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

