A year or so ago I sat in on a presentation with the Baltimore Sun’s internet division. One of the most interesting things to come out of the presentation was that they time their editorial content to follow the workday distraction.
In other words, they see heavy traffic in the morning, things pick up again shortly after noon and taper off only to be followed once more around 3:00 or so in the afternoon. Knowing this pattern, they try to update stories to fit the ebb and flow of the typical work day.
And while I don’t remember the exact schedule of the traffic flow, I thought it was pretty amazing that you can pretty much determine office productivity by the Baltimore Sun’s online traffic patterns.
With that in mind, its Friday so why not do a little surfing around the world of social media:
Papa Johns reaches 200,000 through Facebook campaign
Interview with Bob Ford, Director of online marketing for Papa Johns. If you still don’t understand the power of Facebook, consider “fans” who are happy to receive your advertisements.
How to Use Facebook to Market Your Blog- good tips for integrating a blog w/Facebook. Be sure to check the comments as there are a few more buried in there also.
How to Grow Bigger Ears in 10 Minutes – Still don’t know how to monitor social media channels? Chris Brogan has a primer.
300+ Cases of Social Media Marketing
How I use Social Media to Promote My Business – Social Media and Time Management an issue? Mark Haward shows you how he fits it into a busy day.
The Day 250,000 People Showed Up at My Blog; A Case Study – Oh to have such problems. Darren at Problogger analyzes the impact of digg and other social bookmarking sites.
U.S. Air Force Guidelines on Responding to Blogs – Your company still trying to figure out how to handle commenting on blogs and forums? Leave it to the military to develop a hierarchical response (and I think it works)
You’re Doing It Wrong – Another gem from Chris Brogan. Everyone get’s so concerned about the rules of social media, how about doing what works for you?
Twitter’s Massive 2008: 752 Percent Growth – Yep, Twitters hot right now.
50 Ideas on Using Twitter for Business – More Chris Brogan. He must have had a good week.
How Not to be a Key Influencer – One lapse of judgement on Twitter and suddenly your big news. The question remains, would it be news if not for the Twitter discussion that followed.
How to Track Twitter Clicks and Conversion Data – a simple solution for measuring Twitter
40 of the Best Twitter Brands and the People Behind Them – more good examples of Twitter in action
How to Use TweetDeck – Still don’t understand how to use Twitter. Step 1 – use TwitDeck or another 3rd part application. Step 2 – Here’s the directions for using TweetDeck.
1981 Primitive Interview Report on Kron – remember telephone modems and TRS 80 computers? Here’s a great interview dating back to 1981, way before the internets, talking about how some newspapers are experimenting with online versions of their printed edition. Favorite line, “It’s not about the money” as sadly, print media types foresee their own demise.
How to Grow Your Followers to Over 10,000 In a Week – (Twitter) If that’s what you really want to do. I saw someone today bragging about how she had hit 6,000 followers. Funny, but I don’t think I’ve noticed anything else she’s Twitted about other then her 6,000 followers.
And here’s one more that just came in:
And Why Isn’t this Huge Yet? – Do you have a burning desire to set a world record? The Universal World Record Data Base is waiting for you. (Check the most David Lee Roth kicks)
With that I’ll leave you for today. If you need more, be sure to check my Delicious bookmarks as I add to them regularly.
And one more thing, since joining Twitter, I don’t think I’ve looked at a feedreader once. All of these come through Twitter recommendations. If they look familiar, we must be following the same people.
Have a good Friday.
