One of the great things about FaceBook is its ability to spread information or items of interest quick. When a Facebook member becomes a “fan” of something, links a blog post or video of interest, or sends a gift, it can be quickly passed among thousands of Facebook members in a matter of moments.
Realizing the popularity of their post election front page announcing “Obama,” the New York Times created a FaceBook “gift” consistiong of a photo of the cover for Facebook fans to pass around to their Facebook “friends.” Naturally, the gift linked directly to the New York Times FaceBook page.
According to a memo released by the NY Times, the Times reached more than 68.3 million people through the campaign and tripled their number of fans bringing the total to more than 164,000 fans following the NY Times online. By November 19th, the fan base had grown to more than 181,000 fans. More than 400,000 Obama “gifts” were passed around by FaceBook users and the NY Times FaceBook page received more than 34,000 comments.
Total cost to the NY Times? About nothing. That is the beauty of FaceBook and other social media sites. Everything is spread through word of mouth advertising. Add to that a growing “fan base” in which to spread their message and you quickly see the power of a social media tool such as FaceBook.
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