Podcasts: Portable positioning efforts

January 13, 2009

In the 2008 podcast report from Edison Media Research, 23 million Americans said they’ve downloaded and listened to a podcast within the last month- the highest number in the three years of Edison’s surveying. The report also shows that adult podcast users tend to be college educated and living in higher income households. Both factors [...]

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10 Tips for ‘Pitching’ P.R. to Blogs

January 9, 2009

I started my first blog three years ago blogging about my favorite sports team The Ohio State Buckeyes. As an alumni and fan, it was a great way to learn the world of blogging, follow my team and create a platform to talk Buckeyes with whoever would join in. From the beginning, I approached it [...]

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Who are the new influencers?

January 7, 2009

As we create public relations and media plans for the new year, my clients are increasingly looking for ways to reach out to and communicate with bloggers and other online influencers. It’s not just about the traditional media anymore. It hasn’t been for a while, but many businesses are just catching up. But with more [...]

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New Year’s Resolution for the Social Media Marketer

January 6, 2009

Overdrive Interactive recently released their “Social Media Map for Social Media Marketing.” The “map” provides more than 150 links OverDrive, “…thinks you should care about.” For the advanced user, it is a great one stop shop of links and new sites to explore. However, for those new to social media, it graphically captures the perceived [...]

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No Holiday for the Self Employed?

January 5, 2009

I took four days off over the Christmas holiday. I had to – otherwise I wouldn’t have had a holiday with my family. I crammed the entire shebang into about 72 hours – we’re talking shopping, wrapping, cooking, jamming everyone into my house for eating and a present-a-thon. Now the needles are dropping off the [...]

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Who are the new influencers?

December 22, 2008

As we create public relations and media plans for the new year, my clients are increasingly looking for ways to reach out to and communicate with bloggers and other online influencers. It’s not just about the traditional media anymore. It hasn’t been for a while, but many businesses are just now catching up. But with [...]

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Case Study – Starbucks and Social Media

December 17, 2008

You may remember the panic which ensued last spring when Starbucks shut down their stores for a mid-afternoon, company-wide meeting. It was around this time that Starbucks launched My Starbucks Idea which is nothing short of a coup. In the sake of full disclosure, I drink Starbucks about once a year. I first learned about [...]

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To Blog or Not To Blog…

December 16, 2008

Blogging evangelists will tell you that every business-large, small or solo- should have a blog. I disagree. Sure, blogging is a great way to increase visibility, build your brand and interact with customers and clients. It’s a gatekeeper-free platform for putting your message out into the world. And there are many examples of blogs that [...]

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Why Chicks Love Social Media Marketing

December 15, 2008

There’s no doubt about it. After two failed marriages, having five daughters ranging in age from nine to 23, and sometime fond memories of my mother, who would unfailingly drive me round the bend… I can safely say men and women are different. And regardless of how politically incorrect it is to make comments like [...]

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7 Reasons Social Media Will Make Email Obsolete

December 12, 2008

Social media tools such as Facebook and Twitter are taking on many of the functions once completed by email. In the same way text messaging changed the way we use cell phones, Twitters and “status updates” are changing the way we communicate online. Here are seven reasons social media will make email obsolete. 7. Email [...]

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