Social Bookmarking Part I; The Great StumbleUpon Experiment

December 11, 2008

Successful social media campaigns create content that people can’t help but share. This content can be informative, humorous, unusual or just plain fun (think Jib Jab and Dancing Elves). When done well, the content travels across social media platforms and email, reaching thousands or even millions of people in a very short period for very [...]

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Wagons Ho! Into the Frontier of Social Media

December 9, 2008

Maybe it’s because Larry McMurtry is one of my favorite writers, or maybe it’s because as a writer, I often think in metaphors – but lately I see myself this way: I’m the scout for a wagon train (my client). We’re making our way across the social media frontier in the land of Web 2.0… [...]

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Writing the New Press Release

December 8, 2008

Marketing and PR managers in many industries remain skeptical, but the rise of social media offers great potential for businesses looking to increase their visibility. Whether you’re a true believer or not, “new media” has changed the rules. And as marketing communications professionals, we need to change, too. Press releases are one of the easiest [...]

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A Lesson in the Not So Unwritten Rules of Social Media

December 4, 2008

Earlier this week, internet marketer Matt Bacak, who calls himself “The Powerful Promoter,” discovered how not to use social media. Bacak put out a press release on P.R. Web claiming that he had “achieved another social networking milestone” by becoming one of the top followed commentators on the microblogging site Twitter. The press release went [...]

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Why Social Marketing Works

December 3, 2008

You’d have to be living in a cave these last couple of years not to have been run over by the “online social media” bandwagon. It seems no one’s life or business is complete without a blog and a Facebook profile. If you ain’t on Web 2.0 you ain’t nowhere, buddy. Hmm. Is it true [...]

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New York Times Capitalizes on FaceBook Campaign

December 2, 2008

One of the great things about FaceBook is its ability to spread information or items of interest quick. When a Facebook member becomes a “fan” of something, links a blog post or video of interest, or sends a gift, it can be quickly passed among thousands of Facebook members in a matter of moments. Realizing [...]

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Survey Shows Majority of Marketing Execs. Social Media Beginners

December 1, 2008

If you’re worried that you’ve missed the boat when it comes to social media marketing, don’t. In a recent survey conducted by Marketing Executives Networking Group (MENG), 67 percent of the “executive level marketing professionals” surveyed said that they still considered themselves beginners when it comes to using social media for marketing purposes. Yet while [...]

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Social Media and the Value of Free Information

November 25, 2008

Marketing professionals learned long ago the value of giving away free information. White Papers or “Free Reports” have become an industry standard. A good white paper can drive traffic, establish a company as a thought leader and when everything falls in place, go viral bringing in substantial business. So what does this have to do [...]

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Internet Traffic and the Zen of Blog Comments

November 14, 2008

By now you probably know that one of the quickest ways to bring traffic to your website or blog is to leave good comments in the right places. An interesting comment will often lead readers to click on the commentators name (you do leave your web site address don’t you) and in turn, find out [...]

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Study Shows Blogs Influence Purchasing Habits More Than Social Media

November 13, 2008

Although I exclaimed in a earlier post that you don’t need a blog, a recent study by BuzzLogic shows that blogs have a more powerful influence in customers’ purchase decisions then social media networks. The report states that with the exploding growth of blog readers, blogs are playing an ever increasing role in leading customers [...]

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